About Your HUG Leader
After spending 20 years as a B2B Publisher, I launched Equinet Media in January 2009. Discovering HubSpot in 2011 was a game changer. The blending of a content marketing play with an inbound methodology propelled the business forward, as everything we did for clients had measurable outcomes. Today Equinet is an Inbound Agency, working specifically for the manufacturing, professional services, and SaaS sectors, operating on the EOS system and delivering services through an agile scrum process.
About This HUG
The Cambridge HUG is an informal group of inbound marketing professionals that meet quarterly to learn about and share current best practices and how to get the most out of using the HubSpot software. The Group is suitable for anyone who has an interest in learning more about inbound marketing, inbound sales and growth driven design. You do not have to be a HubSpot customer to attend a HUG meeting, but you should be aware that the content of our talks is closely related to ‘full-stack inbound’ made possible by the platform.
Next HUG Meet-Up
Content promotion mastered and how inbound can work for your niche industry
Mar 22, 2018
Thursday 22nd March, 2018 6.30 pm - 9.00 pm
At the March meeting of the Cambridge Hug, we'll look at the content promotion strategies you should be using today and how inbound marketing works across verticals in a niche industry.
About the evening's talks: Eric Swain - Client Services Director, Equinet Media
"If content is king, is promotion the king-maker?"
Having created great content aimed at the right audience for you how do ensure that it is reach those people where and when they want to see it? Content promotion strategies have clearly moved way beyond email and blog subscribers today. Eric will discuss how you might wish to broaden your approach to social, including paid opportunities, what to consider when embracing influencer outreach and where/how AI and chatbots might come into play.
Paul Avery - Managing Director, Bio Strata
"Going vertical: Three inbound marketing lessons learned from working in a niche industry"
At this month’s Cambridge HUG, Paul Avery from BioStrata will share three practical insights from his team, all gleaned while managing inbound marketing programmes across a range of verticals within the life science industry. His talk will include tricks for developing bulletproof buyer personas that drive segmented campaigns, tips for creating content that scales across vertical markets, and tools within HubSpot that help to automate as much of this as possible.