Cambridge, UK

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  • Next HUG Meet-Up

    Developing Buyer Personas and an Inbound Strategy Blueprint
    Dec 6, 2018

    At the December meeting of the Cambridge HUG, we will be exploring developing Buyer Personas and an Inbound Strategy Blueprint. Join us for drinks in The Cellar Bar from 6.30pm followed by presentations in the Ruinart Room. About the evening's talks: Jeremy Knight - Managing Director, Equinet Media 'A deeper dive into Buyer Personas' The importance of developing your buyer personas is never knowingly understated - with good cause! In this session, we dive even deeper to explore the methodology for developing buyer personas, as recommended by the Buyer Persona Institute. Eric Swain - Chief Strategy Officer, Equinet Media 'How to develop your Inbound Strategy Blueprint' It is likely you are aware of the key tactics involved in inbound marketing, but without an effective strategy for implementing them, success is less assured. Eric will talk you through the key steps in developing your Inbound Strategy Blueprint, citing examples from our client portfolio and our implementation of Inbound at Equinet.

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