About Your HUG Leader
Keith is the vice president of strategic growth at PR 20/20, a Cleveland-based inbound marketing agency and HubSpot’s first agency partner since 2007.
About This HUG
The Cleveland HubSpot User Group (CLE HUG) is a network of Northeast Ohio marketers who meet on a regular basis for in-person, educational and networking events. Events focus on best practices and application of inbound marketing tactics, including brand marketing, content marketing, email marketing, marketing automation, mobile, search social media, and web development.
The group was created to help foster the sharing of new ideas, keep members informed on HubSpot updates and tools, and support the success of local businesses.
Next HUG Meet-Up
Sales Enablement with HubSpot
Mar 29, 2019
According to HubSpot, sales enablement is the processes, content and technology that empower sales teams to sell efficiently at a higher velocity. With the proper sales enablement practices implemented at your organization, the people coming out of the bottom of your funnel can have a huge impact on the leads going into the top of it. But first, marketing and sales must work together to define lead types, establish transparency and produce sales-focused content.
Join us for our first Cleveland HUG event of 2019, as we overview sales enablement and dive into some HubSpot tools that help with it.
During this session, you'll learn:
• How marketing and sales can work together to define what a qualified lead is.
• How to define your ideal customer profile, including the attributes someone must have in order to be a successful customer.
• What questions your content should answer in order to gain qualified leads.
• What HubSpot tools drive sales enablement, including Filters, Reporting and Playbooks.