About Your HUG Leader
Adele serves as the Chief Marketing Officer for Story Block Media, a Platinum HubSpot partner agency. She has over 20 years of marketing experience and has driven strategy both as an in-house marketing executive and agency professional serving clients spanning tourism, retail, construction, technology, and the non-profit sectors.
About This HUG
HUGNOLA is the New Orleans chapter of HubSpot's growing inbound marketing community. The New Orleans HUG meets quarterly to discuss inbound marketing best practices and methodologies, new trends and marketing innovation, and to provide a platform for marketers to share new ideas.
Next HUG Meet-Up
If Paid Search Isn't Working, You're Doing It Wrong
Mar 20, 2019
Most people that have attempted (and some who have decided to no longer dabble) in the exciting world of paid search or display ads to drive business will be quick to tell you how “it didn’t work”. The follow-up question to that should be “What exactly didn’t work?”. There are a number of nuances that can go wrong when it comes to bidding on search terms or buying display space; but for those that know the rules, it can be very successful to be seen by those looking for what your business has to offer.
Join us to learn about build-out, budget and best practices (with a side of light breakfast) as tips and action items to help you make the most of your paid search efforts are presented. Whether you’re just getting started or already putting money toward it, invest a little time to get a real return on your ad spend.