About Your HUG Leader
Tyler Sprunk is the CMO at Simple Strat, the marketing agency for companies serious about growth. In his role there, Tyler helps companies develop powerful marketing strategies and leverage technology (like HubSpot), creativity, and data to drive growth. Tyler also serves on the board of the Lincoln chapter of the American Marketing Association and cofounded DigiDoggo, a company that provides affordable websites to small businesses. He's a nerd for all things marketing and loves teaching, learning, and connecting with other marketers at HUG events.
About This HUG
The Omaha-Lincoln HubSpot User Group (HUG) is your place to network with and learn from other HubSpotters and inbound marketing professionals in our area. We welcome everyone from internal marketers to agency professionals, regardless of your experience with HubSpot and inbound marketing. Please join us at our next event!
Next HUG Meet-Up
What's the magic number? An intro to lead scoring & qualification in HubSpot.
Feb 26, 2019
Uh, oh. There's math in marketing now...
Lucky for us, we can train HubSpot to do all that math for us. HubSpot's lead scoring capabilities are a powerful tool. One that helps us pick out the people worthy of a call from our sales teams with ease. But anyone who's tried to set up lead scoring for themselves knows that it's not so easy in the beginning. While everyone's lead scoring algorithm should be unique to their company, we're going to break down the things you should be thinking about as you build or improve yours.