About Your HUG Leader
Bonnie "SMarketer" and an early adopter of HubSpot has been a HUG leader for 5-years. Previously the Ann Arbor, MI #GoBlue! community leader and now exclusively leading the Philly HUG #GoBirds! A prior Director of Sales & Marketing at Platinum HubSpot Agency, she has over a decade of technology experience serving higher-ed, B2B, and small businesses. Sought after for her knowledge of sale & marketing, she consults with organizations to deliver growth through the alignment of teams, processes, and automation tools.
About This HUG
Not only are we the community of Super Bowl Champs #FlyEaglesFly, but we also like to HUG! Join us Sprockets at the Philadelphia #PhillyHUG as we bring together HubSpot users, sales and marketing professionals, technologist, and business owners to network, discuss how to get the most out of the HubSpot platform, and share inbound sales and marketing knowledge. Quarterly meet-ups include presentations from HubSpot leaders and influencers from throughout the tech and the local community. Our meetings always have unique settings, presenters, with libations/snacks and networking.
Next HUG Meet-Up
Content Marketing Strategy
Oct 2, 2018
Trailblazing Your Content Marketing Strategy
2-Hour Workshop // Coffee & Content
Academy Content Professor, Justin Champion, is hitting the road in his Airstream and DIY-ed truck camper to promote his upcoming book, Inbound Content. The book is an expanded compilation of HubSpot Academy’s Content Marketing Certification with the addition of hands-on activities.
In an effort to educate and inspire people to create better content, Justin offers the #PDXHUG a two-hour interactive workshop. We will follow lessons from his book which offers a glimpse into where his research and experiments are taking him next in the world of content marketing strategy.
By the end of the workshop, each attendee will have:
A clear content mission statement.
Identified a core topic they want to rank for on search engines.
Identified five subtopic categories with which to create content around.
Identified five long-tail subtopics for one subtopic category.
HubSpot resources to continue learning and receiving support
This isn’t Justin’s first roadshow. In 2017, Justin traveled 10,700 miles and hosted a series of workshops at various HubSpot User Groups across America. Here’s what attendees had to say about his last workshop:
"Ready to put some of this into practice this week – it's all very useful and doable."
"Very actionable and helps me move forward in a new direction!"
"This was the best HUG speaker series I've been to!"
"I really enjoyed the workshop format and the presentation was well organized and interactive."
Bring your laptop, notebooks and come ready to work.
RSVP for this free event. Note: We have limited seats. Sign-up if you are for certain to show up.
8:30 AM - 9:00 AM, Registration, networking with coffee & bagels 9:00 AM - 11:00 AM, Hands-on Workshop
11:00 AM - 11:30 AM, Announcements & PRIZES *
Attendance is FREE. Attendees are sales and marketing professionals, business owners, and technologist.
*Justin Champion's autographed book, "Inbound Content".