Logo - Full (Color)
Skip to content

Apply Now to Lead a HubSpot User Group

Thank you for your interest in participating in the HubSpot User Group (HUG) program. Applications for the 2025 program year are closed. 

If you have any questions out to us via hugs@hubspot.com.

Why Lead a HUG?

As a HUG Leader, you have the opportunity to give back to the HubSpot community, while sharpening your own prowess and growing as a professional. Additional benefits of leading a HUG include:
  1. An opportunity to grow your professional leadership experience.
  2. The chance to learn from other HubSpot users and HubSpot employees.
  3. Access to exclusive HubSpot product announcements and strategic overview presentations.
  4. The ability to grow your CRM, sales, marketing, and services expertise.
  5. Regular networking with HubSpot users to help build a support system that can improve your own HubSpot usage.

We look for Leaders who identify as community organizers, are excited to learn and share, and who are committed to our mission of helping millions of companies grow better. They are content experts as well as well-networked (think: the water cooler types!) within their industry and local community. Is this you? If yes, review our guidelines and proceed to the application below! 

What's Expected of You as a HUG Leader?

As a HUG Leader you are an ambassador of HubSpot, and a valuable resource to our community of HubSpot users. With great power, comes great responsibility. We'll expect that you: 
  1. Focus your HUG activities around helping to educate and connect current HubSpot users and customers. Content should be product-focused and aimed at helping users get more out of the software they are using. 
  2. Commit to hosting at least one (1) quarterly meet-up for your community.
  3. In-between meet-ups, post regularly on HubSpot Community and provide solutions and support to HubSpot users and customers. 
  4. Use the approved software solution provided to host community discussions, manage events, and run virtual meet-ups. 
  5. Abide by HubSpot's guidelines when it comes to promoting your business or services.
  6. Upon being accepted into the program, sign an official Leader Agreement that specifies all our program terms.
By selecting either of these boxes, you affirm that you have been a HubSpot customer with your account in good standing for at least 6 months.
Please note your company especially if your affiliation to HubSpot is 'Partner'.
Please submit only one application per HUG you are (re)applying to. We also ask that you limit the number of applications to 2 HUGs.
If your HUG fits into multiple categories, select the primary focus of your HUG. For example, if you are applying for a HUG that focuses on workflows (skill) but is based in San Francisco (location/region) and you plan to host events in-person, select 'Location/Region' since your events will primarily be in that location.
Only select a topic if you're applying to lead a topic, skill, or interest based HUG. Do not select a topic if you are applying for a regional or location based HUG.
How will the HUG you listed above benefit the HubSpot user community, and how have you determined that there is a need for this category of group?
Briefly describe any training/services/product-use experience you have that would make you a good fit to educate HubSpot users. Please be specific around the type of HUG you are applying for. 
What are you hoping to get out of being a HUG Leader?
For Partners: How have you provided consulting and services to help HubSpot customers get more out of their software? For Customers: How have you helped members on your team or at other organizations get more out of their HubSpot software? 
We will be looking at their activity to help gauge the type of customer support you engage in on the platform. 
Either attended or led. 
This doesn't have to be long and can be recorded for the purpose of this application.

HubSpot is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:

You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit below, you consent to allow HubSpot to store and process the personal information submitted above to provide you the content requested.

*If you are having any technical difficulties submitting this application, please open the link in a private (or 'Incognito') browser and try again. If the problem persists, reach out to hugs@hubspot.com for support.