On May 1st, we will release our annual update of the Inbound Certification.

If you're currently going through the content, we recommend completing the exam before May 1st so that the content in your exam reflects what you've learned.

Essentials of an Effective Inbound Strategy

Videos in this class

This class has five sections. Navigate to one by hovering over the "playlist" section of the video above, then clicking on the section you're interested in.

1. Welcome! (0:59)

2. Why inbound? (13:23)

3. Fundamentals of inbound success (18:45)

4. What effective inbound strategies look like (8:11)

5. Key takeaways and resources (2:44)

Additional Resources

Below are the additional resources mentioned in the "Key Takeaways and Resources" section of this class. Check 'em out!

What you will learn

  1. Why inbound matters in the first place
    • What is inbound in the first place?
    • Why inbound, why now?
    • Being part of the conversation instead of interrupting it
    • The Inbound Methodology
  2. Fundamentals of inbound success
    • Best practices for effective inbound strategies
    • Identifying who you're trying to reach and what they want to see
    • How to implement inbound at your organization
  3. What effective inbound strategies look like
    • Understanding your buyer personas and creating content that aligns with business goals & the buyer's journey
    • Transforming inbound assets into tools to achieve business goals

Meet your professor

Rachel Goodman Moore has a background in neuroscience and at HubSpot, her specialties are buyer personas, content creation, blogging, and social media. Rachel previously worked in brain research at Harvard University/Massachusetts General Hospital Institute for Neurological Disease. She is also a graduate of NOLS Patagonia, where she spent 80 days living in the Chilean wilderness while learning group and peer leadership strategies.