On May 1st, we will release our annual update of the Inbound Certification.

If you're currently going through the content, we recommend completing the exam before May 1st so that the content in your exam reflects what you've learned.

Amplifying Your Content with Social Media

Videos in this class

This class has five sections. Navigate to one by hovering over the "playlist" section of the video above, then clicking on the section you're interested in.

Welcome! (1:26)

1. Why social media is crucial to your inbound strategy (5:18)

2. Developing your social media strategy (14:55)

3. What does awesome social content look like? (8:25)

4. Key takeaways and resources (2:07)

Additional Resources

Below are the additional resources mentioned in the "Key Takeaways and Resources" section of this class. Check 'em out!

What you will learn

  1. Why social media is crucial to your inbound strategy
    • No matter your persona, chances are they use social media
    • Using social media to increase visits, leads, and customers
    • Using social media to delight customers into promoters
  2. Developing your social media strategy
    • Which questions to ask to start developing your strategy
    • Social media best practices
    • The "Big 4" social media networks
  3. What does awesome social content look like?
    • How social media fits into the buyer's journey
    • Examples of great social content and strategy
    • How to refine and improve

Meet your professor

sarah-papachristos.png
Sarah Papachristos (LinkedInTwitter) joined HubSpot as a former customer and is now the HubSpot User Group (HUG) program manager. She works closely with HubSpot's top customers to cultivate HubSpot communities that meet all over the world. HUGs are comprised of HubSpot users and inbound marketers that meet in-person to learn about the HubSpot software and inbound marketing best practices. In her free time, she enjoys testing recipes for her food blog and the occasional glass of bubbly.