On May 1st, we will release our annual update of the Inbound Certification.

If you're currently going through the content, we recommend completing the exam before May 1st so that the content in your exam reflects what you've learned.

Creating Content with a Purpose

Videos in this class

This class has five sections. Navigate to one by hovering over the "playlist" section of the video above, then clicking on the section you're interested in.

Welcome! (1:54)

1. Why inbound marketing can't exist without content (5:21)

2. How to create remarkable content (23:19)

3. Content that converts (10:24)

4. Key takeaways and resources (2:50)

Additional Resources

Below are the additional resources mentioned in the "Key Takeaways and Resources" section of this class. Check 'em out!

What you will learn

  1. Why inbound can't exist without content
    • What content really is
    • Why content is in marketing's DNA
  2. Creating content that your ideal buyers love
    • Creating solution-based content
    • The right content for the right person
    • Mapping content to the buyer's journey
    • The power of content delivery
    • Creating a successful content strategy at your organization
  3. How to create great content
    • Content quality and conversion rates
    • What great content looks like in each stage of the buyer's journey and Inbound Methodology

Meet your professor

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Rachel Goodman Moore (LinkedInTwitter) has a background in neuroscience and at HubSpot, her specialties are buyer personas, content creation, blogging, and social media. Rachel previously worked in brain research at Harvard University/Massachusetts General Hospital Institute for Neurological Disease. She is also a graduate of NOLS Patagonia, where she spent 80 days living in the Chilean wilderness while learning group and peer leadership strategies.