Each one of the eight sessions offered is an accelerated course which means twice the learning in half the time. Plus, with HubSpot expert trainers and faciliators standing by during your session, you and your team are sure to get the most out of every minute you're here. While Training Day at INBOUND, takes place the first day of INBOUND, we welcome any HubSpot software user to attend.

Please note: HubSpot Training Day at INBOUND is a separate event to INBOUND. There is an additional fee per attendee to attend HubSpot Training Day at INBOUND. A ticket to HubSpot Training Day at INBOUND does not grant access to INBOUND. INBOUND passes must be purchased separately.

Early Bird
$599
Until August 15

Available Courses

morning

Developing an Inbound Email Strategy

September 25, 2017 | 8:30 AM - 12:00 PM

An effective inbound company knows that sending the right email to the right person at the right time is what drives success forward. The key aspects when developing an inbound email strategy include email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers.  

By the time you head back to the office, you’ll know how to leverage the HubSpot tools to execute the next steps in developing your inbound email strategy.

Course Name

Developing an Inbound Email Strategy

September 25, 2017 | 8:30 AM - 12:00 PM
Who Should Attend

You should attend this training if you're a marketer:

  • Responsible for driving engagement and delivering results with inbound marketing.
  • Looking to implement the inbound principles into all parts of your marketing strategy.
  • Owns a lot of content but is looking to optimize your content for a particular audience.
Pairs Well With
What You'll Learn
  • Explain what the inbound methodology is and how it can work for your business.
  • Define your business' primary buyer persona.
  • Craft the buyer's journey for your primary persona.
  • Plan different types of content for your persona to consume at the different stages of the buyer's journey.
What To Bring
  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards for networking purposes.
morning

Creating a Content Strategy Framework

September 25, 2017 | 8:30 AM - 12:00 PM

An effective content strategy starts with creating alignment around a common goal – to create a positive experience that solves both for your audience as well as the machine (aka search engines).

By the time you finish this training, you’ll have a process to bring your long-term content goals to life through a series of predefined content tasks as well as a completed workbook to help guide your next steps.

Course Name

Creating a Content Strategy Framework

September 25, 2017 | 8:30 AM - 12:00 PM
Who Should Attend

You should attend this training if you're a marketer:

  • Familiar with the inbound methodology, buyer personas, and the buyer’s journey.
  • Creating and promoting content (i.e. blogs, emails, social posts, etc.), but it’s not helping you attract traffic and generate the right leads.
  • Having a difficult time creating effective content on a consistent basis.
Pairs Well With
What You'll Learn
  • Write a content mission statement.
  • Mapping the buyer's journey for your buyer persona.
  • Outline a working topic cluster for your content pillar page with a relevant conversion point.
  • Identify a promotion plan for your content pillar page.
What To Bring
  • A developed buyer persona. 
  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards for networking purposes.
afternoon

Improving Lead Generation with Conversion Rate Optimization

September 25, 2017 | 1:00 PM - 4:30 PM

To better connect with your website visitors, you can use hard data to understand exactly what works best for them. Conversion Rate Optimization (CRO) is a structured and systematic approach to improving the performance of your website. It focuses on taking the traffic you’re already generating to your website or landing page and making the most of it.

In this training, you’ll learn how making adjustments to your webpage can maximize the likelihood that a site visitor will convert on that page. 

Course Name

Improving Lead Generation with Conversion Rate Optimization

September 25, 2017 | 1:00 PM - 4:30 PM
Who Should Attend

You should attend this training if, you're a marketer:

  • Responsible for generating leads
  • Looking to produce better results generating leads
  • Wanting to learn more about website optimization
Pairs Well With
What You'll Learn
  • Determine which web page elements to test and metrics to track to assess impact on visitor behavior
  • Develop best practices for setting up A/B split tests that yield conclusive results
  • Analyze post-test data – what to look for, how to draw conclusions from the behavioral data
  • Create a CRO testing plan built to provide improved conversion rates over time
What To Bring
  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards to network with other HubSpot users.
morning

Introducing The Inbound Methodology To Your Business

September 25, 2017 | 8:30 AM - 12:00 PM

A successful inbound marketing strategy begins and ends with the customer in mind. In this training, you'll learn about the fundamental principles of the inbound methodology and how to apply them directly to your business.

You'll spend the session determining who your main buyer persona is, what their buying journey looks like, and how to supply them the appropriate content at the correct time in order to help convert them to customers.

Course Name

Introducing The Inbound Methodology To Your Business

September 25, 2017 | 8:30 AM - 12:00 PM
Who Should Attend

You should attend this training if you're a marketer:

  • Responsible for driving engagement and delivering results with inbound marketing.
  • Looking to implement the inbound principles into all parts of your marketing strategy.
  • Owns a lot of content but is looking to optimize your content for a particular audience.
Pairs Well With
What You'll Learn
  • Explain what the inbound methodology is and how it can work for your business.
  • Define your business' primary buyer persona.
  • Craft the buyer's journey for your primary persona.
  • Plan different types of content for your persona to consume at the different stages of the buyer's journey.
What To Bring
  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards for networking purposes.
morning

Aligning Sales and Marketing for Business Growth

September 25, 2017 | 8:30 AM - 12:00 PM

An inbound business is dependent on the connection between sales and marketing to best reach growth goals. Learn how to develop strategies and processes that enable your sales and marketing teams to provide seamless transitions from lead to customer.

Through collective knowledge of your buyers, content creation, qualification, and the hand-off procedure, you can optimize your lead’s experience to create promoters from start to finish.

Course Name

Aligning Sales and Marketing for Business Growth

September 25, 2017 | 8:30 AM - 12:00 PM
Who Should Attend

You should attend this training if, you're a marketer and/or sales professional:

  • Responsible for the lead handoff procedure and looking to strengthen your knowledge of marketing qualified leads.
  • Finding misalignment of your sales and marketing is putting your business at a disadvantage.
  • Struggling to clearly define all of the stages of your buyer’s lifecycle.
Pairs Well With
What You'll Learn
  • Clearly define each stage of your buyer’s lifecycle.
  • Identify which leads are ready to be handed off to sales.
  • Identify what areas require mutual agreement between sales and marketing.
What To Bring
  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards for networking purposes.
afternoon

Nurturing Your Leads in HubSpot

September 25, 2017 | 1:00 PM - 4:30 PM

An inbound campaign doesn’t stop after you’ve converted your visitors into leads. Your business’s inbound message needs to be spread by nurturing your contact database with relevant, personalized content to help turn your best-qualified leads into customers.

This training will teach you how to use the HubSpot workflows tool to set up an effective lead nurturing campaign of your own.

Course Name

Nurturing Your Leads in HubSpot

September 25, 2017 | 1:00 PM - 4:30 PM
Who Should Attend

You should attend this training if you're a marketer:

  • With HubSpot software experience, wanting to learn how to use the workflows tool to nurture your leads in bulk.
  • Familiar with other marketing automation tools, but have not used HubSpot and would like to learn how the workflows tool is used to send automated emails.
  • Feeling that your workflows need to be revamped by reviewing them for best practices and incorporating features like branching logic and goal criteria.
Pairs Well With
What You'll Learn
  • Define a lead nurturing campaign and the best practices to implement.
  • Define the types of filters that can be used to segment contacts for enrollment in a workflow.
  • Understand the actions that a workflow can perform that are integral to a lead nurturing campaign.
  • Use the HubSpot workflows tool to track your goal and ensure the right contacts are getting nurtured at the right time.
What To Bring
  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards to network with other HubSpot users.
afternoon

Building a Brand with Social Media

September 25, 2017 | 1:00 PM - 4:30 PM

People do business with other people, not with companies. Leveraging social media will give you the opportunity to become a social leader and establish thought leadership in your industry. By enabling deeper engagement with peers, employees, and customers, a solid social media strategy will help you shape brand perception and accelerate sales.

By the time you finish this training, you’ll know which steps to take to become a social leader and how to leverage HubSpot tools to monitor social sentiment, drive employer branding, and turn your employees into brand ambassadors.

Course Name

Building a Brand with Social Media

September 25, 2017 | 1:00 PM - 4:30 PM
Who Should Attend

You should attend this training if you're a marketer:

  • Responsible for driving engagement, talent acquisition, and branding with social media.
  • Experienced using HubSpot social tools but want to learn how to leverage them more efficiently in your social media strategy.
  • Seeking new ways to drive employees’ engagement and turn them into brand ambassadors.
Pairs Well With
What You'll Learn
  • Identify the benefits of becoming a social leader and create an actionable strategy to consolidate brand presence on social media.
  • Plan content to shape the perception of your company as a workplace on social media.
  • Motivate and organize employees’ work to act as brand ambassadors.
  • Monitor brand sentiment on Twitter and measure ROI of social media efforts across main social platforms.
What To Bring
  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards to network with other HubSpot users.
afternoon

Maximizing Revenue with The HubSpot CRM

September 25, 2017 | 1:00 PM - 4:30 PM

Most companies define success as making more money this quarter than last quarter and more money this year than last year. Aligning your entire organization around a single, specific goal and implementing a repeatable process to reach that goal will help you discover just how much revenue you’ve been missing out on.

In this training, you'll discuss company-wide alignment and how to implement it using HubSpot tools. You'll come away with a new vision of what’s possible for your company and clear next steps for implementing it.

Course Name

Maximizing Revenue with The HubSpot CRM

September 25, 2017 | 1:00 PM - 4:30 PM
Who Should Attend

You should attend this training if, you're a marketer and/or sales professional:

  • Using HubSpot to produce marketing content or manage contacts.
  • Using HubSpot to organize your contacts and sales outreach.
  • Managing your sales team, the marketing team, or both.
  • Looking to grow your revenue using HubSpot tools.
Pairs Well With
What You'll Learn
  • Define your company’s full revenue funnel.
  • Define a pre-sale, sale, and post-sale plan for your main personas.
  • Optimize the HubSpot Growth Stack for your plans.
  • Communicate to the rest of your company the importance of your plan.
What To Bring
  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards to network with other HubSpot users.