Become a HubSpot power user — join us for HubSpot Training Day 2017.

Introduction to Workflows

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Videos in this class

Introductory Training
Benefits of using the Workflows tool for lead nurturing
3:18
How to best use Workflows to create lead nurturing campaigns
14:09
Tool Walk-through Videos
How to build a lead nurturing workflow in HubSpot
5:44
How to manage your workflow's settings in HubSpot
4:06
How to measure your workflow's performance
4:56

Class Description

To branch or not to branch, that is the question. Spend an hour with me learning how to use the Workflows tool to move your leads further through the buying process (funnel). We'll discuss how a Workflow varies from traditional automation and the benefits of HubSpot's targeted, relationship-based lead nurturing approach. This class builds on the concepts you learned in the Email and List & Segmentation classes. 

This TOpic is taught by

Isaac Moche
Isaac Moche (LinkedInTwitter) joined HubSpot in 2013 as a member of their support team, and is currently the HubSpot Academy email marketing and lead nurturing professor. He graduated from University of Vermont with a background in Political Philosophy. In his free time he enjoys seeing live music performances, traveling, hiking and cheering on his favorite Boston sports teams.