Loop Marketing Fundamentals

FREE Lesson

AI is changing marketing. Use HubSpot’s framework to adapt, improve, and stay competitive over time.

What you'll learn
  • The learner will be able to explain how Loop Marketing’s four stages work together to improve campaign performance.
  • The learner will be able to explain the importance of Loop Marketing.
  • The learner will be able to identify how the Express stage creates campaign foundations.
  • The learner will be able to identify how the Tailor stage enables personal customer experiences.
  • The learner will be able to identify how the Amplify stage scales their campaigns.
  • The learner will be able to identify how the Evolve stage uses data to improve future campaigns.
Includes
    5 Videos
    29 min
  • Artificial Intelligence
Lesson description
With the rise of AI, marketing is shifting quickly. Buyers expect personalized, relevant experiences, and you can meet those expectations consistently

Watch preview

Instructors

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Kyle Denhoff

Kyle Denhoff

Kyle Denhoff is Sr Director of Marketing at HubSpot, where he leads content strategy and audience development for the company's B2B media network. His background blends editorial storytelling with performance marketing to build channels that capture demand.

Photo of Dréa Hudson

Dréa Hudson

Dréa Hudson is the Head of Studio for Audience Development at HubSpot Media, where she leads a global team focused on audience growth, brand storytelling, and go-to-market strategy across podcasts, newsletters, YouTube, and emerging platforms. Her focus: leading with humanity top of mind, building media brands that actually matter, integrating an impactful GTM strategy, and pushing the boundaries of what new media could be.

Photo of Amanda Kopen

Amanda Kopen

Amanda Kopen is a growth marketer specializing in the intersection of AI and demand generation. She's increasing brand visibility in LLM outputs while also building AI-powered tools that drive measurable growth. With over 9 years in digital marketing, Amanda previously led SEO strategy across five blog properties spanning 10,000+ pages as well as managing a portfolio of 10 interactive "micro apps." Amanda is passionate about data-driven strategy and collaboration, and is excited to help you…

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