Transforming Your Social Strategy With Short-Form Video

FREE Lesson

A HubSpot survey found that short-form video has the highest return on investment for brands compared to any other marketing strategy. It’s no wonder that nearly every social platform now highlights short-form video over other types of content. Learn how to make your videos stand out using this format.

Who is this for?
  • Marketing Managers looking to upskill their digital marketing expertise
  • Business owners looking to build their social media strategy
What you'll learn
  • How to develop a short-form video strategy to boost awareness and engagement for your brand.
  • How to identify the right social platforms for your videos and develop content for those platforms that will build loyalty and drive engagement.
  • How to develop short-form video using strategies to streamline development, making your content stand out.
Includes
  • 4 Videos
  • 1 Quiz
  • 30 min
  • Social Media
Lesson description
A 2022 HubSpot survey found that short-form video has the highest return on investment for brands compared to any other marketing strategy. It’s no wonder that nearly every social platform is now highlighting short-form video over other types of content. Learn how to make your videos stand out using this format.

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Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Jamal Meneide

Jamal Meneide

Jamal is a video producer, cinematographer, and on camera talent at HubSpot (you can see him on the HubSpot YouTube channel right now)! Outside of work, Jamal loves taking on creative side projects, dances hip hop, and is a huge gamer.

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