Sales Enablement Lesson: Achieving Alignment Around Content Creation

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. At InsideView, she led the channel, mid-market and enterprise sales teams. She has been recognized as a leading sales mentor by Women in Sales North America and is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment. Andrea attended California State University, Bakersfield.

Emmanuelle Skala is a SaaS sales veteran having run sales teams at DigitalOcean, Influitive, VMTurbo, and Sophos. She regularly advises small companies and serves on the advisory board of 4 start-ups. Emmanuelle lives outside of Boston with her husband and three girls.

Jen Spencer is CEO at SmartBug Media and has a long history as a sales and marketing professional. As Vice President of Sales and Marketing at Allbound, she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.

Kathleen launched Quintain Marketing in 2006 and grew what began as a small, local business into a nationally-known inbound marketing agency and HubSpot Platinum Partner. After 11 years at the helm of Quintain, she joined forces with IMPACT Branding & Design to help build the world's leading agency, specializing in the delivery of inbound marketing services and the development of websites powered by the HubSpot platform. She is the Vice President of Marketing Strategy at IMPACT and part of an…

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences. As founder and president of The Sales Lion, he also works with hundreds of businesses, helping them to become the most trusted voice in their industry. As author of “They Ask, You Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. In 2017 Forbes named Marcus 1 of 20…

Matt Cook is passionate about helping companies transform the way they engage with customers through the internet and social media platforms. He founded SalesHub to help companies navigate through the new way that customers buy and help them understand the future of selling.

Nicole’s mission is to make it easy for any company to expand into any country as easily as they hire team members in the United States. Her current focus is building the world’s most competent and trustworthy Global PEO to meet the standards of the company’s Fortune 500 clients. She led Globalization Partners to a ranking of No. 33 on the 2017 Inc. 500 list of fastest-growing private companies in America, No. 6 on the 2016 Inc. 500 list, has been named Entrepreneur of the Year in New England,…

Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition…

Jamie Shanks is one of North America’s leading Social Selling experts. He has personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations. He's CEO of Sales for Life, the world’s definitive Social Selling training and coaching company.

Todd is the owner of Top Line Results, a company that specializes in leading top line revenue growth at small and medium sized companies with a focus on manufacturing, technology, and capital equipment companies.

Bertrand leads the marketing and sales development teams at TrustRadius. Prior to TrustRadius, Bertrand led a team of product and demand generation marketers as Senior Director, Market Strategy for the Systems Management Business, at Solarwinds. He has also held marketing leadership roles at Troux Technologies and at NetIQ, a systems and security management company. Bertrand holds a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a…