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Inbound Marketing Training:

Aligning Your Marketing With Sales

Inbound Marketing Training:

Aligning Your Marketing With Sales

Build a sales enablement strategy that has a significant, measurable impact on your marketing efforts.

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    Lesson overview
    • 2 Videos
    • 19 Minutes
    • 2 Steps
Lesson Description
It’s important to understand that a marketer’s role doesn’t end after converting a lead. Marketing plays an integral role in helping engage and close leads. It takes a lot to turn a lead into a customer: multiple interactions on multiple channels, good third-party coverage and reviews, a solid sales team, and much more. Take the time and learn how to build a sales enablement strategy that has a significant, measurable impact on the process.
Taught By
Headshot of Lindsay Thibeault
Lindsay Thibeault

Principal Inbound Professor

Lindsay Thibeault , Principal Inbound Professor at the HubSpot Academy, has been driving interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and ‘remarkable’ content, and has experience doing so in both agency and in-house settings. Managing HubSpot’s Inbound Certification, Lindsay has taught tens of thousands of marketers how to build scalable content creation, website optimization, and reporting strategies for their organizations.

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