Aligning Your Marketing With Sales

Inbound Marketing Training:

Build a sales enablement strategy that has a significant, measurable impact on your marketing efforts.

 

Watch the first video

Lesson Description:

It's important to understand that a marketer's role doesn't end after converting a lead. Marketing plays an integral role in helping engage and close leads. It takes a lot to turn a lead into a customer: multiple interactions on multiple channels, good third-party coverage and reviews, a solid sales team, and much more. Take the time and learn how to build a sales enablement strategy that has a significant, measurable impact on the process.

Instructor
Headshot of Lindsay_Thibeault

Lindsay Thibeault,
Principal Inbound Professor
HubSpot Academy

Lindsay Thibeault , Principal Inbound Professor at the HubSpot Academy, has been driving interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and remarkable content, and has experience doing so in both agency and in-house settings. Lindsay has taught tens of thousands of marketers how to build scalable content creation, website optimization, and reporting strategies for their organizations.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.