Analyzing Your HubSpot Campaigns

Interested in campaign analytics? Let's dive into why campaign analytics are important, how effective reporting can positively impact your inbound strategy, and how to measure those efforts in HubSpot.

 

Watch the first video

Lesson Description:

Inbound marketing campaigns are concentrated efforts to attract prospects through relevant and helpful content and help you determine offers are most effective at generating traffic, leads, and ultimately customers. You can use the campaign analytics tool to measure the effectiveness of the marketing campaigns you've created in HubSpot. The tool analyzes five key metrics to quantify how your marketing content contributes directly to the success of your inbound marketing efforts.

Instructor
Headshot of Jorie_Munroe

Jorie Munroe,
Inbound Professor
HubSpot Academy

Marjorie (Jorie) is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about conversion rate optimization and reporting and analytics.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.