Beginning Email Marketing as a Business Builder

FREE Lesson

Learn to send emails with personalization and AI enhancements in HubSpot Marketing Hub Starter.

What you'll learn
  • The learner will be able to identify why email marketing is important.
  • The learner will be able to create a new regular email in HubSpot. ​
  • The learner will be able to add personalization tokens to their emails in HubSpot.
  • The learner will be able to use HubSpot’s content assistant for their email content.
  • The learner will be able to use the send or schedule feature in HubSpot email.
Includes
    5 Videos
    1 Quiz
    15 min
  • Email Marketing
  • Inbound Marketing
Lesson description
Email marketing is fundamental to business growth. In this lesson, you’ll learn why email marketing matters, how to create an email in HubSpot Marketing Hub Starter, and how to leverage personalization and AI to enhance your emails. You’ll be reaching your leads with greater efficacy and efficiency.

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Instructors

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

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