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Email Marketing Training:

The Components of a High Performing Email

Email Marketing Training:

The Components of a High Performing Email

Wouldn't you like for every email to be a high-performing one? In this lesson, you will learn how to create emails that are so effective, inspiring and compelling that your readers can't resist the urge to engage with them.

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    Lesson overview
    • 3 Videos
    • 28 Minutes
    • 4 Steps
Lesson Description
You might be asking, "why should I care about people engaging with my emails?" Isn’t it enough for people to open and read an email? Email marketing has an ROI of 4,300%. Nope, that’s not a typo. The problem is, most email marketers interpret that stat to mean they are promised results just because they click send. In reality, there’s serious work needed to realize that ROI from email marketing. To drive real results - results that are measured in dollars and cents - an email marketer has to send emails that both add value for their readers and benefit their own business. It’s a delicate balance.
Taught By
Headshot of Isaac Moche
Isaac Moche

Principal Inbound Professor

Isaac Moche, Principal Inbound Professor at the HubSpot Academy, initially joined the HubSpot support team in 2013, where he worked with over 4,000 HubSpot users to move the needle for their organization using best-practice inbound marketing techniques. Since joining the HubSpot Academy team, Isaac has used his experience helping HubSpot customers and partners to develop educational content around scalable marketing automation, email marketing, and lead nurturing strategies.

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