Consumer Behavior and Psychology in Digital Spaces

FREE Lesson

Learn how to boost your marketing by understanding the motivations of consumer engagement.

What you'll learn
  • The learner will be able to define foundational concepts in consumer behavior and marketing psychology relevant to digital environments.
  • The learner will be able to recognize the psychological drivers that underpin consumer behavior within digital spaces and their implications for omnichannel marketing strategies.
  • The learner will be able to identify major trends in consumer digital behavior.
  • The learner will be able to identify design concepts based on consumer behavior and marketing psychology.
Includes
    4 Videos
    1 Quiz
    29 min
  • Website Design
  • Data Privacy
  • Inbound Marketing
Lesson description
Ever wonder why we click, buy, or scroll the way we do online? This lesson dives into the world of consumer behavior and marketing psychology in digital spaces. You'll explore the key concepts, recognize psychological drivers, and identify major trends that shape how consumers behave online. Additionally, you’ll learn how these trends impact omnichannel marketing practices. By the end of this lesson, you'll be able to identify design concepts grounded in consumer behavior and marketing psychology. Unlock the secrets behind consumer decision-making in digital spaces and discover how you can create effective marketing strategies.

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Instructors

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Elisia Carr

Elisia Carr

Elisia Carr is a marketing manager and visual design pro currently shaping the brand and creative initiatives at Captivate Collective, a customer advocacy consultancy. A fanatical graphic designer, she brings energy, creativity, and an eye for detail to every project. From crafting event experiences that wow to ensuring branding consistency across every touchpoint, Elisia is all about making an impact.

Photo of Darci Wagner

Darci Wagner

Assistant Professor of Instruction in Marketing BA, MBA, DBA Classes - Consumer Behavior, Digital Marketing, and Marketing Principles Faculty Advisor for Ohio Digital Marketing Agency Founder/Consultant for Optimal Planning Solutions

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