Sales Enablement Training:

Continuing Enablement After the Sale

Continuing Enablement After the Sale

Sales Enablement Training:

If you know how to enable your sales team to sell more efficiently and at a higher velocity, why not enable your customers to succeed once the deal is closed? In this lesson, you’ll learn how to enable customer success and how doing so can result in more sales in the future.


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Lesson Description:

When thinking about sales enablement, it's easy to think that your job is done once the sale closes. Most companies put a lot of thought and energy into getting people into the top of the sales funnel and into moving people down the funnel and through the sales process. But you should be just as invested in your customers as you are in your prospects. When it comes to sales enablement, thinking about existing customers will be a crucial part of your overall success. After all, the probability of closing a deal with an existing customer is 60-70%, compared to less than 20% for new prospects. If you're serious about enabling your sales team to sell more efficiently at a higher velocity, you need to help them tap into your existing customer base.

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Kyle Jepson,
Inbound Sales Professor
HubSpot Academy

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of two children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

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