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Learn the Inbound Methodology:

Converting Your Visitors

Converting Your Visitors

Learn the Inbound Methodology:

Learn about conversion rate optimization and the basics that you'll need for a website that helps you convert your visitors into leads.

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Lesson Description:
If you’ve been able to attract visitors, the next step in the inbound methodology is to convert those visitors into leads. The conversion process isn’t as simple as it used to be. If you want to excel at the conversion stage, it requires a lot of experimentation and a lot of learning. Learn about conversion rate optimization and the basics that you'll need for a website that helps you convert your visitors into leads.

Instructor
Headshot of Lindsay Thibeault
Lindsay Thibeault

Principal Inbound Professor

Lindsay Thibeault , Principal Inbound Professor at the HubSpot Academy, has been driving interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and remarkable content, and has experience doing so in both agency and in-house settings. Lindsay has taught tens of thousands of marketers how to build scalable content creation, website optimization, and reporting strategies for their organizations.

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Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

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