Social Media Advertising in a Cookieless World
In the past, marketing to your customers meant you needed to rely on cookies to target and reach your audience. Today, with search engines no longer relying on third-party data, marketers — especially B2B marketers — need to implement alternative strategies to ensure they're reaching new audiences and connecting with existing customers.
Who is this for?
- Marketing managers looking to upskill their digital advertising expertise
- Business owners looking to develop their digital advertising strategies
What you'll learn
- Understand what cookies are, and why market forces have shifted advertising away from relying on traditional third-party tracking cookies.
- How to identify and choose from a variety of alternative options to third-party cookies to implement in your social ad programs.
- How to optimize your Facebook and LinkedIn strategies to pivot away from targeting that relies on third-party cookies.
Includes
Social Media
Lesson description
In the past, marketing to your customers meant you needed to rely on cookies to target and reach your audience. Today, with search engines no longer relying on third-party data, marketers — especially B2B marketers — need to implement alternative strategies to ensure they're reaching new audiences and connecting with existing customers. Watch preview
Instructors

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Matt Felser
Matt Felser is a digital marketing technology expert with over a decade of experience in the industry. As the Head of Business Engineering for Global Advertising Partnerships at Meta, he leads an organization of engineers and technical consultants responsible for business development and industry partnerships for Meta's marketing products. He is focused on helping businesses of all sizes adapt to the evolving digital marketing ecosystem.

Molly Mitchell
Molly is currently leading product marketing efforts for identity solutions and privacy for LinkedIn’s Marketing Solutions. Through her keen understanding of the challenges faced by marketers in an increasingly privacy-focused landscape, she leads efforts to help them understand how to succeed while keeping user privacy at the forefront.