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Content Marketing Training:

Creating Topic Clusters and Pillar Pages

Creating Topic Clusters and Pillar Pages

Content Marketing Training:

Content marketers are constantly battling for the attention of their audience, but with all the content being published online, search engines like Google are being forced to better organize and showcase the content they think would be helpful to the searcher.

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Lesson Description:

If you want to create effective content that converts visitors into leads and eventually customers, you need to create a helpful, positive user experience that solves for both the searcher and the search engine, not just one or the other. Here's how your content can solve for both: Create targeted clusters of relevant content that each cover a specific core topic in depth. These targeted clusters then need to lead to a centralized hub, known as a content pillar.

Instructor
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Justin Champion

Justin Champion is a digital marketing professional who's dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.

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