Content Marketing Lesson: Creating Topic Clusters and Pillar Pages

Content marketers are constantly battling for the attention of their audience. But with all the content being published online, search engines like Google are being forced to better organize and showcase the content they think would be helpful to the searcher. This led Google to release a zoo of updates over the years. All this change brings opportunity for content marketers to be found and, more importantly, found by their ideal audience. That’s a key facet to creating successful content in today’s online environment. In this lesson, learn how to stay up to date with content creation as search engines evolve.