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Contextual Marketing Training

Designing the User Experience

Designing the User Experience

Contextual Marketing Training

Learn how to create a positive user experience and a methodology to follow for redesigning​ the user experience across your website.

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Lesson Description:

Nearly 90% of SMBs cite websites as their most important marketing tactic, and when marketing is spot-on sales will follow. A website with a good user experience will help your audience accomplish their goals, so contextual marketing goes to great lengths to create a personalized website experience for each individual. So, first, it is crucial to ensure that your website is promoting a good user experience for any and all visitors.

Instructor
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Angela Hicks

Angela Hicks is a Senior Inbound Professor at the HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.'s flagship store for four years. Angela now uses her design knowledge to teach about website design, contextual marketing, and user experience. She manages both the HubSpot Design Certification and Contextual Marketing Certification.

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