Growth-Driven Design Training

Developing a Website Strategy

Developing a Website Strategy

Growth-Driven Design Training

Learn how to develop a user-focused strategy, and receive the tools and templates to get started.


Watch the first video

Lesson Description:

Would you ever attempt to build a house without a blueprint? Would you let a doctor operate on you without any previous check ups? No! The same goes for building a website. A deep understanding of your users is key to building an effective website. Never assume your user's behaviors and desires; instead develop a strategic, user-focused research process to best address your audience's needs. The goal of the strategy stage of the Growth-Driven Design methodology is to understand your audience's world and how your website can solve problems along their customer journey. To do this, you need to see the world from your audience's eyes.

Headshot of Luke_Summerfield

Luke Summerfield,
Growth-Driven Design Manager
HubSpot Academy

Prior to HubSpot, Luke led client strategy and UX at a web design agency until its acquisition. Feeling the challenges and limitations traditional web design posed to user experience first-hand, he created and experimented with a new methodology. Luke is also SCRUM Master and Product Owner certified by Jeff Sutherland.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.