Business Strategy Tutorial:

Growing Your Business With a Flywheel Model

FREE Lesson

The inbound methodology is a circle. It represents the flywheel that will drive your company’s growth. By attracting customers who have a problem you can solve, by engaging with them on their own terms, and by delighting them at every stage of their buyer’s journey, you'll create the momentum that will drive your company’s growth. This is a huge advantage over the typical funnel viewpoint because it means that you aren't alone in helping your company grow--you have all of those faithful customers helping your company grow, too. And that’s a much better way to grow. In this lesson, you'll learn about the difference between a flywheel and a funnel and why the flywheel is a way better metaphor for your inbound business.

Includes
  • 2 Videos
  • 1 Quiz
  • 19 min
  • Sales Enablement
Lesson description
It's easy to visualize your business as a funnel because any time you look at a graph representing a conversion process, the chart itself is shaped like a funnel. A flywheel is a machine that stores rotational energy. When you add energy to a flywheel, it starts to spin. If you add more energy to it, it spins faster. And unlike a funnel, where the only way to maintain a constant speed is to keep adding more to it, the flywheel will continue spinning. From a business perspective, the rotation of the flywheel represents the growth of your business. Happy customers provide the energy that fuels that growth. Everything you do should be done with the goal of creating customers who will add positive energy to the flywheel and accelerate your company’s growth.

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Instructors

Photo of Kyle Jepson

Kyle Jepson

Principle Marketing Evangelist

HubSpot

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

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