Google SEO Tutorial

How HubSpot Uses Blogging to Rank #1 on Google

How HubSpot Uses Blogging to Rank #1 on Google

Google SEO Tutorial

Learn the three major strategies that HubSpot employs to rank for target keywords in Google search results.


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Lesson Description:

Blogging is HubSpot's primary source of traffic. In fact, a significant percentage of HubSpot customers first stumbled upon our brand through our blog. In this lesson, you'll learn all about the three major things HubSpot has done to increase our rank in search and dramatically increase organic traffic using our blog. You'll learn all about building topical relevance, optimizing your blog content for Google's featured snippet, and implementing a process called historical optimization to rank for target topics using blog posts you've already written and published.

Headshot of Matthew_Howells-Barby

Matthew Howells-Barby,
Director of Acquisition

Matthew Howells-Barby is HubSpot's in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.

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