Sales Enablement Training:

Holding Your Teams Accountable With a Service Level Agreement

Holding Your Teams Accountable With a Service Level Agreement

Sales Enablement Training:

Having a unified goal and lead definition is great, but you need a system of accountability to make sure marketing and sales are both pulling their weight. In this lesson, you'll learn how to hold your teams accountable using a service-level agreement (and what to do if either team falls behind).


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Lesson Description:

Did you know that 69% of high-performing companies rank communicating business goals company-wide as the most important and effective way to build a high-performing team? Did you also know that, in a typical company, only 7% of employees know what they need to do to contribute to company-wide goals? That's a huge disconnect! Your company needs to have a clear revenue goal, but unless your teams know what they need to do to contribute, it isn't going to do you a lot of good. So you'll need to help marketing and sales each understand their role in achieving that goal. And the best way to do that is to implement a service-level agreement, or SLA, between the two teams.

Headshot of Kyle_Jepson

Kyle Jepson,
Inbound Sales Professor
HubSpot Academy

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of two children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

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Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

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