Holding Your Teams Accountable With an SLA

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Tracy has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy was recently named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about…

Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. At InsideView, she led the channel, mid-market and enterprise sales teams. She has been recognized as a leading sales mentor by Women in Sales North America and is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment. Andrea attended California State University, Bakersfield.

Dan McDade founded PointClear in 1997 to help B2B companies with complex sales processes drive revenue through lead generation, qualification and nurturing. For more than 20 years, he’s been instrumental in developing strategies that assure 100% of leads delivered to client sales organizations are fully qualified to client specifications. He is also the author of "The Truth About Leads."

Josh Harcus is the founder of Hüify, an inbound marketing and sales agency. After observing the profound negative impact on revenue that disjointed sales and marketing teams create, Josh created an agency that did away with the practice of using the fluffy vanity metrics as a means for indicating success. Instead, Josh and his team focus on genuine, measurable, and attainable outcomes that help take Hüify’s clients beyond the stagnating threshold of mediocrity and into new levels of success for…

Janet Comenos is the CEO of Spotted Media, a celebrity advertising company based in Boston and NYC that has raised $4.75 million in seed capital since its inception in March of 2016. Prior to Spotted, Janet was the SVP of Sales for 2011 TechStars grad Promoboxx and was named "20 Women in Technology" by Accomplice Ventures in 2015.

Jen Spencer is CEO at SmartBug Media and has a long history as a sales and marketing professional. As Vice President of Sales and Marketing at Allbound, she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences. As founder and president of The Sales Lion, he also works with hundreds of businesses, helping them to become the most trusted voice in their industry. As author of “They Ask, You Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. In 2017 Forbes named Marcus 1 of 20…

Matt Cook is passionate about helping companies transform the way they engage with customers through the internet and social media platforms. He founded SalesHub to help companies navigate through the new way that customers buy and help them understand the future of selling.

Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition…

Jamie Shanks is one of North America’s leading Social Selling experts. He has personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations. He's CEO of Sales for Life, the world’s definitive Social Selling training and coaching company.

Steve Bookbinder is the CEO and lead trainer at DM Training, a New York company that teaches, reinforces, and encourages real behavioral change in sales organizations. He has traveled millions of miles and trained tens of thousands of sales professionals that, to be successful, you need to continuously focus on improving, adapting, learning, measuring, inspecting and testing new ideas.

Laura Poggi is Vice President, Marketing North America and Global Marketing Infrastructure at PeopleDoc Inc. She has a decade of experience in B2B marketing and is an expert at building, deploying, and implementing successfully integrated marketing strategies to facilitate selling both SaaS solutions and IT services to Fortune 500 clients.