YouTube Lesson: How to Create an Optimized YouTube Channel

FREE Lesson

Optimizing your channel on YouTube can be challenging if you don't know where to start. Learn how to create an optimized channel and maximize YouTube's platform.

Who is this for?
  • Social media marketers looking to upscale their YouTube marketing expertise
  • Content creators and influencers looking to build their brand and grow a loyal following on YouTube
  • Small business owners looking to enhance their business promotion by reaching a broad audience on YouTube
What you'll learn
  • The learner will be able to create a YouTube channel.
  • The learner will be able to optimize their channel and videos.
  • The learner will be able to apply specific SEO techniques to boost the success of their channel.
  • The learner will be able to articulate which analytics matter for their business.
Includes
  • 3 Videos
  • 1 Quiz
  • 32 min
  • Social Media
Lesson description
YouTube is probably the most complex social network for businesses to figure out, but the rewards are worth it. Learn how to take advantage of the platform’s rich functionality to receive the most views for your videos and build your subscriber base.

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Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Matt Brown

Matt Brown

Zapier

Growth Marketer for 2X Unicorn Startups

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