How to Effectively Promote Content

Content Marketing Training:

In this lesson, you’ll learn how to promote content through your distribution channels, like email and social media.

 

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Lesson Description:

Most marketers spend more time creating content than actually getting the word out by promoting it. When it comes to promoting content, you should spend about 40% of your time creating it and 60% of your time promoting it. In this lesson, you'll learn how to promote content through your distribution channels, like email and social media. We'll also show you specific tactics on how to promote your content to make sure you're effective in approach.

Instructor
Headshot of Kit_Lyman

Kit Lyman,
Implementation Specialist
HubSpot

Kit Lyman is an Implementation Specialist on HubSpot's Services team, making it her mission to spread inbound's best practices among HubSpot's newest fleet of customers. She has past experience in screenwriting and script coverage, as well as published her debut novel, Satan's Garden, in March of 2014. Her diverse background involves web and search strategy, TV production, technical support, and content marketing, all teaching her the importance of the message—of communicating the right idea. If you don't find her telling a story at the Moth StorySLAMs around Boston, you'll find her up in the New England mountains, making sure not to scrape off too much snow for the skiers.

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