Inbound Marketing Training:

Inbound Marketing Fundamentals

Inbound Marketing Training:

Inbound Marketing Fundamentals

Buyers today are more empowered than ever. Learn how your marketing can adapt and evolve to match buying behaviors.

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    Lesson overview
    • 3 Videos
    • 33 Minutes
    • 3 Steps
Lesson Description
The buying process has changed. Buyers today are more empowered than ever. Buyers have information readily and infinitely available to them by simply doing a quick search on their mobile phone. The internet provides buyers instant information gratification. As technology has changed and will continue to change, buying behavior will continue to change. Inbound is about evolving to this adapting buying behavior.
Taught By
Headshot of Lindsay Thibeault
Lindsay Thibeault

Principal Inbound Professor

Lindsay Thibeault , Principal Inbound Professor at the HubSpot Academy, has been driving interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and ‘remarkable’ content, and has experience doing so in both agency and in-house settings. Managing HubSpot’s Inbound Certification, Lindsay has taught tens of thousands of marketers how to build scalable content creation, website optimization, and reporting strategies for their organizations.

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