HubSpot Marketing Software Training:

Introduction to Calls-to-Action

Introduction to Calls-to-Action

HubSpot Marketing Software Training:

Learn what makes a good CTA great, and how you can convert more of your visitors into leads with just a few strategic changes.

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Lesson Description:

CTAs (short for "calls-to-action") are what connect your website and blog to your landing pages. They are the clickable buttons that compel a casual reader to become a qualified lead by filling out one of your forms. In short, they are hugely important to your inbound marketing success. Fortunately, there's a science to them. Join us to learn what makes a good CTA great, and how you can convert more of your visitors into leads with just a few strategic changes.

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Angela Hicks

Angela Hicks is a Senior Inbound Professor at the HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.'s flagship store for four years. Angela now uses her design knowledge to teach about website design, contextual marketing, and user experience. She manages both the HubSpot Design Certification and Contextual Marketing Certification.

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