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HubSpot Marketing Software Training:

Introduction to Content Creation

Introduction to Content Creation

HubSpot Marketing Software Training:

In this lesson, you'll cover what content actually is and discuss why it's so important that inbound companies create it.

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Lesson Description:

In this lesson, you'll cover what content actually is and discuss why it's so important that inbound companies create it. The video training covers the basics of mapping content to your personas and buyer's journey, strategies for brainstorming and creating great content, and discuss the most effective ways to turn businesses, of any size, into content creation machines.

Instructor
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Justin Champion

Justin Champion is a digital marketing professional who's dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.

The benefits of enrolling in HubSpot Academy:

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Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

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Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.