HubSpot Marketing Software Training:

Introduction to Forms

Introduction to Forms

HubSpot Marketing Software Training:

Learn why forms are a critical part of the conversion process and when to collect information about your visitors.

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Lesson Description:

Forms are a critical part of the conversion process and collect information about your visitors. But it's not just a matter of creating a form and walking away. Well-constructed forms uncover the needs and concerns of your visitors and provide you with information that will help you to segment your leads. Better lead segmentation can lead to better communication with your leads and in turn, higher rates in closing leads into customers.

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Angela Hicks

Angela Hicks is a Senior Inbound Professor at the HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.'s flagship store for four years. Angela now uses her design knowledge to teach about website design, contextual marketing, and user experience. She manages both the HubSpot Design Certification and Contextual Marketing Certification.

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