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HubSpot Marketing Software Training:

Introduction to Lists

Introduction to Lists

HubSpot Marketing Software Training:

This lesson will help you understand all of the different ways that Lists empower marketers to create contextual, relationship-driven marketing that creates results.

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Lesson Description:

This lesson will help you understand all of the different ways that Lists empower marketers to create contextual, relationship-driven marketing that creates results. You'll leave with a clearer vision of your segmentation strategy, a strong understanding of list logic, and knowledge of the metrics related to successful list performance. Inbound marketing is all about this marriage of context and content. When you divide your contacts into smaller groups based on similarities, it lets you use context to make your content more relevant and engaging. Lists, and the contact database that powers your list-building, is what gives context to the content people consume and the experience they have with your brand.

Instructor
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Isaac Moche

Isaac Moche, Principal Inbound Professor at the HubSpot Academy, initially joined the HubSpot support team in 2013, where he worked with over 4,000 HubSpot users to move the needle for their organization using best-practice inbound marketing techniques. Since joining the HubSpot Academy team, Isaac has used his experience helping HubSpot customers and partners to develop educational content around scalable marketing automation, email marketing, and lead nurturing strategies.

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