HubSpot Marketing Software Training:

Introduction to Social Media

Introduction to Social Media

HubSpot Marketing Software Training:

This lesson will teach you why social media is an essential element to every inbound strategy.

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Lesson Description:

Social media is changing rapidly, so it's important for you to keep up! This lesson will teach you why social media is an essential element to every inbound strategy. You will learn how to implement best practices to create an effective social media strategy including social media monitoring, publishing, and reporting.

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Markiesha Ollison

Markiesha Ollison, Inbound Professor at the HubSpot Academy, specializes in social media marketing and analytics, where she's best known for blending a knack for improvisational content creation with data-driven trend analysis. Markiesha joined the HubSpot Events Team in 2014, where she managed social media marketing campaigns responsible for driving traffic to the 10k+ attendee INBOUND14 event website, garnering over $2MM in ticket sales. She's now helping tens of thousands of marketers apply strategic and scalable social media and reporting strategies through the HubSpot Academy's video content and certifications.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.