Sales Enablement Training:

Maintaining Alignment With Smarketing Meetings

Maintaining Alignment With Smarketing Meetings

Sales Enablement Training:

In-person meetings are a great way to keep people informed, but you’ll need more than just status updates to keep the sales and marketing teams aligned. In this lesson, you'll learn how to run meetings that solve problems and improve outcomes.


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Lesson Description:

When it comes to getting sales and marketing working together, maintenance is key. No matter what other measures you have in place to align your teams — unified goals, shared definitions of leads, an SLA — they will always drift out of alignment unless you have systems in place to keep them aligned. One of the most important systems you can put in place is regular smarketing meetings. A smarketing meeting is a time when sales and marketing come together to discuss problems and collaborate on solutions. This is a non-negotiable part of sales enablement.

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Kyle Jepson,
Inbound Sales Professor
HubSpot Academy

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of two children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

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