Mapping Your Email Marketing Strategy Through HubSpot Campaigns
Learn how the campaigns tool can benefit your email marketing strategy.
What you'll learn
- The learner will be able to identify how HubSpot campaigns can help their email marketing strategy.
- The learner will be able to create a campaign in HubSpot.
- The learner will be able to specify their goals in HubSpot campaigns.
- The learner will be able to identify key analytics of their HubSpot campaigns.
- The learner will be able to examine an example of how the campaigns tool can be used in email marketing.
Includes
Email Marketing
Lesson description
Email marketing without a well-defined strategy or goals is an untapped opportunity for growth. In this lesson, you’ll explore how the HubSpot campaigns tool revolutionizes email marketing by enabling seamless collaboration, unified campaign management, and real-time reporting. These features allow you to gain clarity on your purpose as an email marketer.Watch preview
Instructors

Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.

Bobby Sorden Ph.D
Bobby Sorden's journey into entrepreneurship began in 1999 when he started his first business. With a passion for innovation and a drive to succeed, he embarked on a path that would lead to remarkable achievements. While building his business empire, Bobby also worked full-time as a Marketing and Business instructor. Balancing his professional commitments with the joys of starting a family, he demonstrated resilience and dedication. Alongside his teaching career, Bobby ventured into consulting…