Measuring Your Social Return on Investment

Social Media Training

While social ROI is not easy to measure, you can and should be putting systems in place to regularly track your return on investment. This lesson covers all the ways to do so.

 

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Lesson Description:

What is social media return on investment, or ROI? Simply put, it’s the results you get from everything you do in social media, ranging from protecting your reputation, building brand awareness and loyalty, retaining and satisfying customers, and directly earning or saving revenue. While social ROI is not easy to measure, you can and should be putting systems in place to regularly track your return on investment. This lesson covers all the ways to do so. NOTE: If you previously watched videos from the Inbound Marketing Certification (after March 2018), you may see portions of this lesson marked as complete.

Instructor
Headshot of Crystal_King

Crystal King,
Social Media Professor
HubSpot Academy

Crystal King is a Principal Inbound Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig Green Mountain, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US.

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