HubSpot Agency Partner Training

Pricing and Packaging Client Retainers

Pricing and Packaging Client Retainers

HubSpot Agency Partner Training

Learn how to develop a pricing model and what a retainer can look like.


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Lesson Description:

As an inbound agency, achieving profitability is likely your top priority. Having a healthy profit margin will help you do a number of things. And by adopting a retainer model, your agency will be able to forecast profits and develop a more repeatable process for delivery. This lesson frames the importance of positioning retainers over projects, explains how to develop a pricing model for your agency, and shows you what a retainer can look like.

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Kevin Dunn,
Inbound Professor
HubSpot Academy

Kevin Dunn is the inbound professor on HubSpot Academy responsible for educating and inspiring HubSpot's community of agency partners. Outside of the orange walls at HubSpot, he's an avid New England sports fan and chaser of live music — and if you catch him at lunch, he's likely eating a burrito. He's not superstitious, but he is a little stitious.

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