ASSIGN THIS LESSON

Inbound Sales Training

Prioritizing Active Buyers Over Passive Buyers

Inbound Sales Training

Prioritizing Active Buyers Over Passive Buyers

Learn how to identify the potential buyers you should be working with first.

Get this free lesson

Sign up in 30 seconds and automatically get a HubSpot account with access to our marketing, sales, and CRM software – 100% free, forever.

Start this lesson

Only 30 seconds to access all of HubSpot's free tools and training.

  • Watch the first video

    Assign This Lesson


    Lesson overview
    • 5 Videos
    • 28 Minutes
    • 6 Steps
Lesson Description
Identifying the right business opportunities from the start can be the difference between a thriving business and a failing one. This lesson covers key tactics for identifying the active and passive buyers you should and shouldn’t be working with.
Taught By
Headshot of Kyle Jepson
Kyle Jepson

Inbound Sales Professor

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of two children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.