HubSpot Featured Snippets Lesson:

Rich Results in SEO

FREE Lesson

Discover how to optimize your content for featured snippets in HubSpot Academy’s Rich Results lesson. Explore the significance of featured snippets and rich results for SEO and their role in search engine results pages (SERPs). Discover how to implement structured data to enhance website visibility!

Who is this for?
  • Small business owners looking to improve their website's visibility in search results
  • SEO professionals seeking to supplement their technical SEO knowledge to include featured snippets and rich results
  • Individuals interested in learning how to optimize website content for better search rankings
What you'll learn
  • Understand featured snippets’ significant impact on search engine results pages
  • Implement structured data to enhance your website's visibility in search engine results pages (SERPs)
  • Optimize your content to appear as featured snippets in Google's search results
Available languages
Includes
  • 3 Videos
  • 1 Quiz
  • 29 min
  • Search Engine Optimization (SEO)
Lesson description
In this lesson, you'll learn how search engines results pages (SERPs) are structured today and the role that rich results play in them. You'll learn the purpose of structured data and how to implement on your own website. You'll also learn how to optimize your content for featured snippets in Google's results.

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Instructors

Photo of Rachel Sheldon

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Photo of Matthew Howells-Barby

Matthew Howells-Barby

Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.

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