Testing Your Marketing Emails

Email Marketing Training

How do you improve and optimize your emails for the next send? What are the types of testing that you should do on your emails to help you continue to grow through your email marketing?

 

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Lesson Description:

Before sending an email, you're planning, preparing, and carefully crafting the emails that you send. So why, after all of that, are you also going to test them to change them? In this lesson you'll learn why testing your marketing is an important piece of your overall email marketing strategy in addition to what types of tests you can run on your marketing emails and how to position those tests.

Instructor
Headshot of Courtney_Sembler

Courtney Sembler,
Inbound Professor
HubSpot Academy

Courtney hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about contact management, lists, email, workflows/marketing automation and lead scoring. She is devoted to education, environmental programs and an avid Sports Fan (Go Niners).

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