The Power of Content in Sales Enablement

Sales Enablement Training:

Content is a key piece of any sales enablement strategy. In this lesson, you’ll learn how to use content to increase your sales team’s efficiency and velocity.d

 

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Lesson Description:

Sales enablement is the processes, content, and technology that empower sales teams to sell efficiently at a higher velocity. The content piece of sales enablement in many cases acts as the glue between the marketing and sales team, holding them together and keeping them aligned. If your marketing team hasn't been focusing on driving people toward purchasing your product, it's time for them to rethink their priorities and start focusing on producing content that will enable the sales team to sell efficiently at a higher velocity.

Instructor
Headshot of Kyle_Jepson

Kyle Jepson,
Inbound Sales Professor

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of two children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

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