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Content Marketing Training:

The Power of Storytelling

The Power of Storytelling

Content Marketing Training:

Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? These are all concepts that we’ll discuss in this lesson.

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Lesson Description:

Content marketers are constantly battling for the attention of their prospects and customers. To help ensure that you're heard, you need to be genuine and tell a story that appeals to your audience. Your goal is to make a human connection. It's about resonating with people, people that need your help or guidance. In the world of business, a story helps you create contrast between choices. Stories will help your prospects make sense of decisions they're about to make, whether it's deciding on a needed product or service or making a purchase.

Instructor
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Lindsay Thibeault

Lindsay Thibeault , Principal Inbound Professor at the HubSpot Academy, has been driving interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and remarkable content, and has experience doing so in both agency and in-house settings. Lindsay has taught tens of thousands of marketers how to build scalable content creation, website optimization, and reporting strategies for their organizations.

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Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

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