Tracking Your Traffic Analytics

Tracking Your Traffic Analytics

In this lesson, you'll learn why traffic analytics are important to manage and how to effectively leverage best practices and tools to effectively manage this data.


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Lesson Description:

If you think getting quality traffic to your website is a challenge, you're not alone. According to the State of Inbound report, the majority of marketers ”more than two thirds” say generating traffic and leads from their website is their biggest challenge. You can use the HubSpot traffic analytics tool to gain a deeper understanding of which marketing efforts are driving the most traffic to your site. Using the sources, page performance, topic cluster, and utm parameters reports, you'll start to see your website for more angles and get a sense of which channels are converting and which might need more optimization.

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Jorie Munroe,
Inbound Professor
HubSpot Academy

Marjorie (Jorie) is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about conversion rate optimization and reporting and analytics.

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