Transitioning Your Agency to Growth-Driven Design

Learn how to develop a Growth-Driven Design transition strategy, ideas for structuring your teams and transitioning your people, and key steps to take when updating your agency’s processes.

 

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Lesson Description:

Growth-Driven Design has been proven to impact client results and agency growth, but you can't transition to GDD overnight. In this lesson, you'll learn how to develop a Growth-Driven Design transition strategy, ideas for structuring your teams and transitioning your people, and key steps to take when updating your agency's processes.

Instructor
Headshot of Luke_Summerfield

Luke Summerfield,
Growth-Driven Design Manager

Prior to HubSpot, Luke led client strategy and UX at a web design agency until its acquisition. Feeling the challenges and limitations traditional web design posed to user experience first-hand, he created and experimented with a new methodology. Luke is also SCRUM Master and Product Owner certified by Jeff Sutherland.

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